Company News, Marketing News

L’Occitane Travel Retail Debuts New Bodycare Range From Sol de Janeiro With Paris Pop-Up

The newly launched Delícia Drench range was displayed at a pop-up at Paris Charles de Gaulle Airport.

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By: Lianna Albrizio

Associate Editor

L’Occitane Travel Retail showcased Sol de Janerio’s hotly anticipated new body care range, Delícia Drench, at an activation at Paris Charles de Gaulle Airport in France. Delícia Drench Body Butter.   In partnership with Lagardère Travel Retail, Extime and JC Decaux, the pop-up drew travelers to sample both the newly launched Delícia Drench Body Butter and its complementary Cheirosa 59 Perfume Mist.   The 360-degree promotional campaign includes an enhanced sampling an...

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